Thoughts on Bill Kutik's Interview with Doug Berg

I'm really lucky Jun introduced me to Bill Kutik's podcasts. After listening to just one podcast I think I'm HOOKED! I selected at random Bill Kutik's interview with Doug Berg, the Founder and Chief Innovation Officer at Jobs2web. And let me just say, I think everyone should listen to this one. It was the perfect first podcast.

Bill and Doug Berg discussed the movement of companies from standard traditional recruiting to a more social recruiting outlook along with that competitor advantage. Doug states how companies are currently playing the field with social media recruiting.
He discussed how companies are tapping into Twitter and Facebook with a company page to gain interest in potential candidates. As a whole these companies are trying to be more socially accepted. For example, if I applied to three jobs and one of them was on twitter and facebook, I would lean towards the social one vs. the corporate. I feel that my decision is based on the generation that I am in. The Boomers may look towards the social site but would probably prefer a more standard approach. The older generation looks at facebook and twitter as an open site. A place where everything is publicly visible and known. They prefer to keep their social networking and corporate network seperate. For example, my husband and I are part of LinkedIN but our parents don't want a part of it. My dad does look daily at job boards to see what is out there, but gets hesitant to e-mail out his resume. He prefers a fax or phone call. In relating back to the podcast I can definitely see Twitter & Facebook as a new tool for recruiting but it will take some time for the Boomers to get on board.

Interesting Facts in the Podcast:

* Currently, 300 Million searches on google for job related information per month (not unique)
* Top Time to Search for a job Wednesday 1pm CST. 8-10pm for Executives.

The Bill Kutik Radio Show

3 comments:

Tracy said...

Hi Etka, Sounds like an interesting podcast. I'll have to go in and read this one. Thanks for sharing. Tracy

I wish you well. Marga said...

Dear Etka..I love the blog! It is so beautifully designed. I watched several videos and podcasts. You are right. My... how much is there. Marga

Tanjeet Bains said...

Nice Blog Post...I will have to listen to this one.

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